To enhance Airline digital presence and extend its mobile footprint we suggest the below
A responsive design microsite can be created for Falcon World following the Airline brand guidelines. This website will also feature video highlights, content offerings across genres, trailers of the latest movies. The passenger will also have an option of creating a playlist before their flight.
An exclusive mobile application compatible on iOS & Android devices will be launched. Apart from the content offerings, passengers will also be able to view content videos, news and press releases of Airline, Destination Videos and Guides that the airline flies. Passengers will also have an option of creating a playlist before their flight through this application. The application will be backed by passenger analytics.
We propose for e-mailers to be sent out to Airline passengers with content updates before each cycle. This e-mailer will highlight the content of the coming cycle with GIFs, social media integration and will also have links that will direct the passenger to the microsite to increase the viewership.
In order to increase the customer engagement, every cycle all the content of inflight entertainment will be promoted through various social media platforms (FB/Twitter/ Instagram).
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